Handige online tools!


  • PostRank - great for tracking RSS feed content’s performance in the social world, though with the purchase by Google, Facebook data is now gone (which is the largest network by far, thus rendering the service a bit less-than-valuable, IMO).
  • Bit.ly – excellent for tracking clickthroughs on content from any source on any device or medium. It’s frustrating to have an extra layer of analytics required, but given the non-reporting of many desktop and mobile clients, bit.ly’s tracking has become a must for those seeking accurate analytics on the pages they share.
  • Radian6 - probably the best known of the social media monitoring tools, Radian6 is geared toward enterprises and large budgets, but has impressive social tracking, sentiment analysis and reporting capabilities.
  • Backtype - another fantastic tool for tracking social metrics that may be lost to acquisition by Twitter. I’ve got my fingers crossed that they’re planning to build
  • Social Mention - Enables “Google Alerts”-like updates from social media sources (Twitter in particular) along with several plugins and search functions.
  • Raven Tools - A toolset that offers both search and social tracking functionality, Raven helps track many of the basic metrics from Twitter, Facebook and YouTube, and is likely expanding into other networks in the future.
  • Converseon – A very impressive social and web monitoring tool out of NYC, Converseon, like Radian6, is geared toward enterprises, but offers human-reviewed sentiment classification and analysis – a very powerful tool for those seeking insight into their brand perception on the social web.
  • Pagelever – specifically focused on tracking Facebook interactions and pages, they provide more depth and data than the native Insights functionality.
  • TwitterCounter – a phenomenal tool for monitoring the growth of Twitter accounts over time (it tracks latently, offering historical data for many accounts even if you haven’t used it before). Upgrading to “premium” provides analytics on mentions and retweets as well.
  • FollowerWonk – technically more of a social discovery tool, Wonk lets you search and find profiles via a “bio” search function, but also offers very cool analytics on follower overlap and opportunity through a paid credits model.
  • Social Bakers – stats monitoring for Twitter and Facebook (and several types of unique Facebook sources like Places and Apps)
  • Crowdbooster – more than a raw analytics tool, Crowdbooster focuses on providing tips such as timing and suggested users for engagement to help improve your social reach.
  • Awe.sm – link and content tracking, along with traditional social metrics analytics; they’ve also got a very pretty interface.
  • TwentyFeet – aggregation of metrics and a datastream from Facebook, Twitter and YouTube.
  • SimplyMeasured – reporting via Excel exports, including some very cool streams of data.
  • Most Shared Posts – a plugin for Wordpress from Tom Anthony that enables Wordpress users to see the posts that are most shared on Google +1, Twitter and Facebook.

This entry was posted on Tuesday, October 18th, 2011 at 14:59 and is filed under SEO Tools, social media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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